Traffic Analysis

Analytics are a critical component of any website. Most commonly Google Analytics is used, though a vast array of other solutions exist.

Analytics allow you to assess the return on any marketing investments you make by providing on your users, where they came from and how they arrived at the site, thus allowing you to quantify the effectiveness of individual marketing activities and to evolve your strategy over time. The key to this is making sure that your analytics platform delivers the data that you want and in the format that you want it, avoiding the extra work required to manipulate all that data into a legible report.

FX Siteworks can assist you with your analysis and performance reporting by customizing your analytics software at code level, including, but not limited to:

• Specific visitor tracking data (covering such categories as e-commerce, x-domain, Flash- or AJAX-driven elements)
• Segmentation of traffic figures based upon metrics such as keyword meaning or general subject category
• First-touch, last-touch, or even full-path tracking
• Customized path analysis