Search Engine Optimization

At FX Siteworks, we view SEO as THE start-point for any successful internet marketing strategy – the greatest content imaginable is of limited value, if your site is not being properly indexed by the search engines.

FX Siteworks employs proven tools and techniques in our quest to understand your business from a customer perspective, whilst ensuring that the more scientific elements of SEO (how well a search engine can ‘crawl’ through your site and identify all the content) are adhered to and ultimately, that every page on your site is completely ‘search-engine-friendly’.

For maximum efficiencies, this work is best undertaken at the design phase. That said, we are accomplished with overhauling large existing sites from an SEO perspective whilst the site is live.

The key stages of the SEO process are:

Discovery

• Understanding the direction and objective of your business and pin down the target areas from a marketing angle.
• Visualize your site from a customer’s angle in order to reconstruct the content as the market needs it
• Analyze the current position in the search engine rankings
• Understand the social positioning of of the site – Link status & competitor analysis

Keyword Analysis

• Identify the high-value keyphrases relevant to your business/product
• Tabulate usage data for selected keyphrases, to identify the areas in which you can expect to not just compete, but to win
• Further divide the data based along regional/global lines
• Multi-language searches (if applicable)

Content Adjustment

• Integrate agreed keyword strategy site-wide
• Provide knowledge transfer sessions and documentation so that you can maintain you SEO strategy for subsequently created content
• Ensure all site architecture, internal links and code etc are fully compatible with Search Engine indexing techniques
• Submit your website to select, trustworthy search engines and business directories.